Why building an email list is so important

What if you could learn a simple, cost-effective “trick” for building your business? Would you do it? Yeah, me, too.

The tip I want to give you is as old as the hills, so you’ve probably heard about it. And it works like magic to keep your business top of mind, so when prospective customers are ready to buy, they’ll think of you.

The funny thing is many entrepreneurs don’t do it. Instead, they focus on other things, like running social media campaigns on Facebook or Instagram. 

What’s the secret sauce I’m describing? An email list, of course.

WHY is building an email list so important? Let’s look at three reasons.

Reason #1: YOU OWN IT

Aside from your website, your email list is the only outlet you control. While growing your following on social media is also part of the equation, you don’t own or control any of those platforms. Facebook, Instagram, LinkedIn, or whatever you decide to use can change the rules of the game anytime they choose. But your email list is an asset that is all yours. The only thing you need to do is nurture those relationships by offering them valuable insights that showcase how awesome you are. When the time is right for you to flip the switch, the right ones will buy from you.


Customer relationship management is vital to every business, especially in today’s online world. The one way to keep strong ongoing relationships by writing and sharing information you know your email list audience wants to see. The beauty of your list is you are in charge of whatever message you send out and when you send it. Personalization and customization allow you to directly deliver your thoughts, ideas, and words to your customers' inbox. This aspect alone makes building your email list a no-brainer.


Instead of waiting for your content to show up in a paid or organic social media campaign, you increase your business potential by directly contacting potential customers without any limitations. Whenever you’re ready, the email list you’ve been building is filled with prospective buyers who are ready to hear from you. The more you reach out and connect with them, the greater the possibilities for the increased revenue. You also have the opportunity to show how you’re a valuable resource and thought-leader. As you become more well-known for offering value, your list will grow. In turn, you’ll open the door to building affiliate relationships with others that can create incredible joint ventures and eventually generate more sales.

But don’t take these reasons and my word for it. Many studies show a well-developed and engaged email list is the most lucrative digital channel for return on investment. With 239.6 billion emails and counting sent every day, it is hard to ignore the potential of a great email list.

So what are you waiting on? Start building your list today.

Stop trying to measure up.

Are your standards too high for yourself and your business? Are you striving for perfection and striving for unreasonable, often unattainable goals? (If you answered yes, then we need to talk.)

The word PERFECT by itself is (in my humble opinion) unreasonable. It can make you anxious and cause you to question yourself about a whole bunch of things. Imagine the constant need to ask yourself:

  • Is what I'm doing or working on good enough?
  • Did I make the right decision?
  • Am I good enough?
  • Did I say the right thing?
  • What will others think?
  • Is it perfect? 

PERFECT?!? (Yikes, that’s scary.)

When I look the word up in the dictionary to see if I've "arrived" and accomplished perfection, the definition alone demotivates me: 

Conforming absolutely to the description or definition of an ideal type

Entirely without any flaws, defects, or shortcomings

Exactly fitting the need in a certain situation or for a certain purpose

I don’t know about you, but I fall short when it comes to being PERFECT. Not occasionally, but every single time that I strive to “measure up,” I fail.

I'm NOT perfect.

From what I can see, "perfect" is subjective and in the eyes of the beholder. We all have different perceptions and realities. What may seem perfect to one may not seem perfect to another.

If we are striving for perfection, we will grow weary. If we wait until everything is perfect, we will get stuck. WHY? Perfect does NOT exist.

Several years ago, after I got married and had my first child, I received input and opinions from every angle on ALL the things I should or should not be doing as a wife, mom, and working woman. This advice included what my kid should or should not be doing at a certain age. Finally, I decided to STOP!

I decided to STOP trying to be perfect and make everything perfect or "seem" perfect. Instead, I committed to excellence and to do my best. PERIOD.

I said GOOD-BYE to being perfect and the opinions of others.

And I said HELLO to doing my best, pursuing excellence, and waking up every day saying yes to God -- accepting HIS mercy and grace and forgiveness and seeking to put a smile on HIS face! (See Phil. 4:13)

Is perfect tripping YOU up? If so, kick it to the curb and join me on a different journey, and move forward embracing I'Mperfect. Truly. It's a whole lot lighter.

How to get what you want.

Why did you start your business? Were you motivated by the freedom of being your own boss, the drive to create, an ambition to build wealth, a desire to influence others, or because you wanted to help others?

The list of reasons entrepreneurs go into business is endless. Some focus inwardly on themselves, while others focus outwardly.

Whatever your reasons or approach, there is one approach proven to create win-wins every time: serving others.

The adage of “help me, help you” really works. You can’t go wrong when you show up to serve.

When it comes to growing our business, I keep Zig Ziglar’s quote top-of-mind: “If we help enough people get what they want, we will get what we want.”

Sure, it is possible to get ahead by taking advantage of others. But that’s not what I’m recommending at all. Why? Because it is far better to understand what people want and help them get it. Once you’ve gone out of your way to solve someone’s problem, they will help you achieve your goals.

Put another way that might sound familiar: “Give, and it will be given to you.” (See Luke 6:38) When you practice giving freely and generously, you will stand out in a me-focused world. 

Social psychology calls this the reciprocity principle, where most people feel the need to return favors. The easy way to do this is by building trust, showing appreciation, and giving something of value without expecting anything in return. In turn, you’ll strengthen the relationships that matter most while creating a positive image for your business.

However, you approach serving others when you focus on bringing value to every relationship, connection, and opportunity; you will create a win-win that reaps dividends when you least expect it and for years to come.

Overwhelmed? Get off the treadmill of life.

Does your life feel like one continual busy moment with a never-ending stream of things you need to accomplish? 

Like me, you’ve probably tried to keep “life balance” top-of-mind. But the reality is that today’s continual chaos combined with non-stop busyness finds life sailing by at a rapid pace. Things continue to happen with or without you, and finding the time to catch up seems to evaporate. YIKES!

With everything that is going on in life and the world around you, do you feel content or a little lost? Maybe you vacillate between the two?!? It’s hard to keep your sense of direction when your vision gets blurred.

Regain Your Focus

Distractions and a lack of focus are well-known for stopping the best entrepreneurs dead in their tracks. Add in a little overwhelm, and stress will rear its ugly head. The next thing you know, you’ve forgotten your WHY and lost your mojo. (Don’t worry. You’re not alone. It happens to the best of us.) 

Before you do anything else: STOP and take a deep breath. (Let that moment wash over you.)

Now you’re ready to walk through an easy process that will get your groove back:

  • Review.
  • Regroup.
  • Refresh.

Review what’s ahead of you for the next day, week, or month. Identify your most important tasks (aka MITs). This easy-to-do practice, when done consistently, will allow you to see progress without stress or overwhelm.  (See Prov. 3:5-6)

Regroup is the step for getting back on track, so you focus on the right things and not distractions. Remember, tomorrow is a new day with untapped potential. (See Lamen. 3:23)

Refresh by unplugging from the world and take a few moments for yourself to do something you enjoy. Turn on uplifting and inspiring music. Lean into God through scripture and prayer. Take a short walk around the block. (See Isaiah 40:31)

This exercise aims to get you off the treadmill of life, so you take each new step with purpose. Be intentional to rise above any feelings of falling short, overwhelm, or stress. Identify your most important tasks. Rest in the fact that each day begins anew. Embrace the gift of taking time for yourself. 

If getting your groove back seems challenging, I can help you. Comment below and let me know what’s going on, and I’ll do what I can to help you move forward.

Boost Your Productivity with 4 Steps

As faith-based women entrepreneurs, we’re driven to create successful businesses that convert our talents into products and services. (Right?!)

For most entrepreneurs, the goal is to do more for less time and effort. But accomplishing that is sometimes easier said than done. (Or is it?!) 

It’s no secret that productivity turns our ideas into reality. When you combine that with the fact that God instructs us to commit whatever we do to him (See Prov. 16:3 & 9),  then the natural question is: what steps should we follow to get things done? (I’m so glad you asked.)

Follow My 4-Step Productivity Process 

Plan & Prioritize: Stop scrambling to meet deadlines and do a bunch of things at once. Set aside time to plan and prioritize tasks, so you use your time more effectively. You can do this by 1) Mapping out your ultimate goals. 2) Creating a list of tasks. 3) Ordering them by importance and urgency. 4) Developing a timeline for getting things done. 

Time Block: This time management technique will help you make your prioritized plans more manageable while giving you more control over your day. Start by blocking off periods of time to complete specific tasks. In the end, you’ll enjoy more success when you break your schedule into chunks, so you’re focusing on one project at a time.

Gamify It: Turn completing tasks into a rewards system when you gamify things you need to get done. For example: Use the 10 B4 10 Strategy to help you accomplish ten super productive tasks by 10 a.m. Or 12 B4 Noon to raise the stakes to 12 things. Reward yourself with simple incentives, e.g., 5 minutes checking Facebook or throwing the ball with your dog.

Break It Down: Experience success and accomplish that big project you’ve been dreading with the “one-bite” approach. Eliminate overwhelm by breaking complex projects into smaller tasks. Stop trying to “eat the entire elephant” in one bite. Set a short timeframe, try “one bite” for 10 minutes, then take a break. Before you know it, your project will be completed. 

As Mark Twain once said, “The secret to getting ahead is getting started.”

Are you wrestling with forgiveness?

Have you struggled to forgive a client, colleague, or friend who treated you poorly? (We’ve all been there at one time or another.)

“Stupid human tricks” will happen in a variety of ways and might sometimes include a client who:

  • Acts like you work for them instead of with them.
  • Refuses to pay for services rendered.
  • Doesn’t follow through with their commitments.
  • Tries to take advantage of your time through scope creep. 
  • Challenges every recommendation you offer.
  • Leaves you scratching your head, wondering what happened.

Difficult situations caused by careless actions and words sometimes find business owners--like you and me--wrestling to forgive and struggling to move forward. 

If you stay the course and allow wounds created by others to fester inside you, then you run the risk of anger, bitterness, and resentment creeping in. 

What if you flipped the script most people follow and applied liberal doses of forgiveness --even if it is undeserved? (In the long run, you’re helping yourself.)

Forgiving others will give you new-found freedom and help you move forward.

But forgiveness isn’t easy because it takes time to work through the process. Sometimes you’ll walk through a situation that hurts you so deeply it creates a stumbling block where you need to forgive the person over and over again. (We are called to forgive “not seven times, but seventy-seven times.” (See Matt. 18:22))

Are you struggling to forgive? Are you holding on to unresolved anger or resentment?

What if you turned that stumbling block into a stepping stone by offering GRACE with FORGIVENESS? When you pair these two concepts together, you release the issue and the accompanying hurt because you turned the matter over to God. (See Eph. 4:32 and Col. 3:13)

The secret is asking God to give you GRACE to help you FORGIVE.

I’d never thought about inviting grace into the forgiveness process until I listened to the song “Losing” by Tenth Avenue North: “Oh Father, give me grace to forgive them, ‘cause I feel like the one losin'”

Watch this video and let the words soak in

If you haven’t asked for GRACE to FORGIVE, you may want to add that piece into your forgiveness process. 

3 Tips to Try When You’ve Lost Your Motivation

Do you wake up some mornings feeling flat and uninspired? Perhaps some days start feeling dull or monotonous. It’s okay. I’ve been there, too.

Let’s face it--it's hard to give 100 percent all of the time. It’s downright impossible. Getting things done is hard when your mojo is missing. Right?!

But when you’re in “the zone,” lookout because it’s like a magical force is propelling your forward, so you reach new heights. I understand that, too.

We all experience days where our brains feel unplugged and our productivity is zero. Why? Because we’re human. And every human loses their energy and motivation at some point. 

(Clarification: If you identify as a superhuman, you’re good and don’t need to read any further. Carry on. There is nothing to see here.)

BUT...if you relate to lackluster days or running on empty, then stick with me to unpack three mojo restoration tips you’ll want to try.

Reconnect: From doing random acts of kindness to catching up with a colleague--you’ll find inspiration and encouragement when you take the focus off your situation. Spend time looking up, too. Share your heart with God and ask Him to give you motivation. (See Jer. 33:3, I Chron. 16:11)

Reboot: Take ten uninterrupted minutes to write out all the thoughts swimming in your head. Pause for a minute. Then start organizing and prioritizing. If you’ve been trying to do everything on your own strength, then you’ll want to invite God into partner with you. (See Psalm 25:4-5) Look for what might be missing. Once you understand what you need, determine your next steps.

Reflect: Past experiences and accomplishments possess hidden benefits. Recall previous successes and hurdles, so you’ll uncover ways to reach beyond your true potential. Reflect on the process you went through and the results you experienced on projects. Reliving your successes and failures will teach you the value of remaining persistent despite obstacles. (See James 1:2-4 & Gal. 6:9)

Remember, losing your mojo is only temporary. Take time to reconnect, reboot, and reflect. You’ll be there in no time.

Is your fruit showing?

Most of us spend so much time building our businesses that we find ourselves focusing on selling more than showcasing our values. Can you relate?

We long for love, joy, kindness, and truth, but the pressure of running a business sometimes distracts us from what we know is really important. 

As an entrepreneurial businesswoman, you are in a unique position to set the tone for your business. Making your values an essential part of the products and services you deliver will help set you apart. Are you rising to the occasion?

I Cor. 13:4-7 shines a light on how we should incorporate the characteristics of Jesus into our daily lives.

“Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres.”

1 Corinthians 13:4-7

As I look in the mirror, it is easy to see work that needs to be done in my life personally and professionally. These traits don’t always shine through the way I want them to. 

Here’s my transparent inventory:

  • Patience isn’t always present because I like to make things happen...now.
  • Kindness could be improved, especially my non-verbal expressions.
  • Envy is one area I excel at because I’m always genuinely happy for others.
  • Boasting creates a delicate balance game because I like to celebrate victories with others, but I don’t want to sound braggadocious.
  • Pride is an area that I bring to God often because, candidly, it sneaks in when I least expect it.

It is clear to see that way you and I carry ourselves in life and business impacts those around us. 

This week I challenge you to think about verse 4: Love is patient, love is kind. It does not envy, it does not boast, it is not proud.

Think about the way you interact with clients and team members that support you. Are you patient? Are you kind? Are you envious, boastful, or proud?

What did you uncover? And what do you plan to do about it? Hit reply and let me know. I’d love to support you in your journey. 

If you find areas to work on, be intentional, and strive to shine His light in all you do. When you do, I promise others will notice.

P.S. After you’ve evaluated how you show verse four to others, comment below and let me know what you uncover and what you plan to do. I’d love to support you!

What I’ve Done to Gain Great Testimonials After Working Together

In today’s world of fake news and “influence” mistrust, prospective customers want proof that your business is the real deal. 

It’s a fact that 9 out of 10 people trust what a customer says about a business more than the business says about itself. (Source: Wyzowl 2020 Survey) Translation: Customers rely on and trust testimonials more today than ever.

From Big Commerce to Nielen, studies show that authentic testimonials help potential customers decide to buy. Customer surveys in 2020 show that:

  • 92% read online reviews before they buy
  • 72% say positive testimonials increase their trust in a business
  • 97% cite testimonials and peer recommendations as the most reliable type of content

If someone outside your business vouches for you, then you’ll create trust, establish authority, and sales will magically happen.

Sadly, many are hard-pressed to establish credibility because they’ve failed to collect sound bites from real people to show their success. (Can you relate?)

Ask to Receive.

Thankfully, collecting transformation stories that showcase the results your business brings is easy.

So what’s the secret sauce for collecting powerful testimonials? (I’m so glad you asked.)

The power is in the asking. That’s right. The easiest way to gain great testimonials from customers is to ASK!

As business owners, entrepreneurs, and sales professionals, we all need to develop a strategy to ask for what we want. Consider following these steps for building your bank of testimonials:

  • Ask if your customer would mind giving you a testimonial. 
  • Send a list with specific questions. (Be sure to ask about their transformation.)
  • Collect candid images or headshots. (Ask for a video recording whenever possible.).

Remember: If you don’t ask, you won’t get.

Banish failure. Embrace success.

When you think about your hopes and dreams, do you secretly feel like a failure?

I understand because I believed that same lie for many years. My inner talk track constantly told me: “You are a failure.”

It was so bad that my list of things I “failed” to accomplish personally and professionally was long. From weight loss to income goals to running races to being a better wife, friend, business owner--disappointment hung over me like a cloud.

It got to the point where I stopped sharing things I wanted to accomplish with others because it was too painful to offer my excuses disguised as reasons for not succeeding. 

Can you relate, even just a teeny, tiny bit? 

This lie that steals our joy and causes us to feel inadequate, less than, not good enough, or stuck is something many women - and some of my clients - experience from time to time. 

Since failure is an event and NOT a person, then you are not a failure. Let me say that one more time to make sure you heard me: YOU are NOT a failure. 

Doing our best fluctuates from time to based on our circumstances. The longer you live, the more you will deal with things not turning out the way you planned.

How we respond to each situation is what matters most.  The key to moving forward is to:

  • Recognize that disappointments have beneficial lessons. (See Isa. 40:31)
  • Extend yourself grace and learn from every challenging situation. (See Eph. 4:7)
  • Rise above your circumstances. (See Dan. 3:17)
  • Focus on your goals, not your fears. (See 2 Tim. 1:7)
  • Make decisions based on your experiences. (See James 1:5)

Let me encourage you to ditch the “I am a failure lie” today. Focus on finding stepping stones that will move your forward.

P.S. Reflect on lies you need to banish and replace them with stepping stones to move you forward. I’d love to know what lie you’re removing from your inner talk track. Comment below and let me know.