Do it afraid!

Over the years, as I’ve worked with a lot of women entrepreneurs just like you, I’ve learned there is one thing that holds back so many. It is fear. (We all suffer from this at one time or another.)

You may have heard me share this before, but I “do things afraid” every day. (None of us are immune to the tentacles of fear.)

Fear isn't rational and impacts us in different ways from fear of the unknown, success, failure, mistakes, things not being perfect, etc. No matter how fear shows up in your life, we each need to rise above it and keep moving forward.

Here’s what you need to know: If you don’t move through fear, you’ll never get to the other side. (Don’t run the risk of missing what’s on the other side.)

We have two choices with fear:

  • Forget Everything And Run
    OR
  • Face Everything And Rise.

Using the same acronym, we see two completely different meanings and outcomes.

Here’s another way to look at it. Fear is also False Evidence Appearing Real. When we push through and do things afraid, we’ll realize it wasn’t that bad when we get to the other side.

While there are a lot of different ways we can move through fear, there is one primary way I use to move through it. I look up and go with God.

Instead of relying on other systems or people to get me through, I do this:

  1. Pause
  2. Take a step back
  3. Ask God to lead and guide me.

When I allow Him to give me strength and confidence, I’m leaning into an audience of ONE. In turn, I’m putting a smile on God’s face and getting things done instead of worrying about pleasing or gaining approval from others.

The Bible is filled with verses to remind us to look to God no matter what we face. In fact, reading those verses will give you a sense of peace and power when you “do things afraid.” (See Isaiah 41:10, Phil. 4:6-7, and 2 Tim. 1:7 to get started.)

If you want to hear more about this topic, click here to listen to a 6-minute clip where I address fear with women entrepreneurs.

Be encouraged, and go with God!


Don't let life do you -- DO LIFE!

Life is FULL of issues, right?

I like to say this »» If you're alive and breathing -- you're dealing with some kind of "life issue" «« it's just inevitable -- AND you're not alone!

Take a quick-look-in-the-mirror and do little self check. Reflect on your 6 areas of personal perspective: emotional. spiritual. health & wellness. financial. professional. relationships. Chances are you can identify...

...at least one issue!

I recently asked a loaded question to my social media peeps, here's what it was:

QUESTION(s): What is YOUR biggest need? What's the BIGGEST challenge you're facing in your heart or in-real-life? What "mountains" are in front of you that just seem TOO big or overwhelming? Where is FAITH in all of this, what prevents you from growing in this way?

I was blown away by the responses, there are SO many life-issues! I soaked them ALL in and decided to write them all down, here's the laundry list:

depression  anxiety more exercise self-worth feeling lonely career difficulty marriage grow in faith divorce authenticity people pleasing blended family parenting peace loss of dreams broke balance job searching prayer overcome fear surrender health loss of hope help trust relationships weight of life priorities letting go good-bye supermom confused perfectionism real friends need joy slow down waiting • feeling invisible not enough in the word manage stress  overwhelm

Can you identify with ANY of these? What did your quick-look-in-the-mirror reveal to you?

The BIGGER question is this »» how do YOU face each life issue?

Do you escape from them? Push them down? Lash out? Blame? OR Do you face them head-on, boldly with confidence?

I don't want to get too deep or heavy here -- I just wanted to encourage YOU with the words that encouraged me me a while back, when I heard a speaker sharethe opening line of the film The Departed. The opening line is Jack Nicholson’s character—he says:

"I don’t want to be a product of my environment. I want my environment to be a product of me."

Same holds true with ALL of our life issues! We can choose to DO LIFE or let life do US! We have a choice!

What will YOU choose?

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What if you NEVER had to have another sales conversation again? »» Selling doesn't have to be stressful or overwhelming. I will walk you through this highly actionable blueprint giving you a step-by-step proven process to help you increase sales, while having fun doing it through meaningful conversations NOT sales conversations!

GET instant access to The Meaningful Conversations That Convert Blueprint -- CLICK HERE to grab it!


How are you showing up?

10 years ago, when I started my company, I was told »» you need to get out and network to meet more people and grow your business!

I knew the importance and value of expanding my circle of influence, but I struggled with it.

Do you ever show up at networking events, parties, conferences, etc. for business and feel uncomfortable? out of place? or maybe even a little "judged" by others around you?

IF so, I can relate.

For me, those feelings were more about me, my insecurities and lack of clarity than the environment I was in or the people I was connecting with. I wasn't confident or clear about many things in my business. Things like:

  • Target Market (I would work with anyone who was breathing! ha!)
  • Messaging (vision + mission statement? core values? problems I solved? I had no clue!)
  • Pricing and Product/Services (I was all over the board!)
  • Processes/Systems (flying by the seat of my pants, for sure!)

To be completely honest. Back then, I looked confident on the outside, but inside, I was scared and clueless. The phrase "fake it 'til you make it" described me! GROSS!

Fast forward about 7 years to May 2016. I decided to create a space for like-minded women business owners, entrepreneurs, and sales professionals. A safe place for women to show up, come as they are, be renewed, encouraged, fulfilled, inspired, nurtured, and equipped to take their next steps with purpose -- personally, professionally, and in their faith!

No "fake it 'til you make it"
No judgement

In the Refine Community we are ALL about growing our businesses -- setting goals, learning, masterminding, coaching, cheering each other on...and SO much more!

How are YOU showing up?

Do you have a supportive place where you can "come as you are, connect as you are" -- authentically showing the full package: the good, bad, ugly, and beautiful?

So often we don’t feel good enough, or that we need to be someone different than who we really are, especially when we are out networking and trying to grow our businesses. Say good-bye to that!

Meet »» Tena Pettis, one of our members. Watch the short video below to hear her Refine Story and the impact Refine is having in her life and her business.

If you're looking for fresh resources, out-of-the-box tools, and collaborative support to help you personally + professionally click the button below to learn more about The Refine Community + JOIN US!

 


Ask yourself these 3 questions

It's SO easy to go through life on auto pilot. Most of us have extremely full plates and wear a lot of hats. But, from time to time, it's important to turn the mirror around and "check-in" with ourselves, personally + professional, to assess how things are going.

Agree?

Additionally, when we invest our time, money, and energy into learning, attending events, conferences, or networking -- we have the opportunity to get a great return on our investment if we discover what action we need to take based on what we've learned or experienced.

Not taking appropriate action is simply a waste. But we do it, unintentionally -- because we just don't have an easy to implement plan to do otherwise, or it can be overwhelming.

Several years ago, I started to ask myself 3 simple questions to help me with this. These 3 questions gave me clarity and to take action -- to keep moving towards my goals and dreams, and also helped me see what I could celebrate! I know they will do the same for YOU!

The 3 questions are:

  1. What will I start doing? (what action do I need to take, improve on)
  2. What will I stop doing? (what is not serving me well)
  3. What will I continue doing? (where am I winning, what's going right)

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What do you think?

How often are you checking in with yourself?

How are you getting the best ROI after you invest in yourself?

Do you see the value of knowing the answers to these questions and how they can better equip you to make forward progress?

I hope so! Shine ON! xoxo


Do you know your next step?

There's this old saying, "No one can hit their target with their eyes closed. To reach a great height, a person needs to have great depth. Aim for the moon, if you miss, you may hit a star. You can't hit a target if you don't know what it is."

In all areas of our lives, it's important to know where we area headed, what our goals are, what we are working toward, right?

The same is true in our businesses. Not only do we need to set goals to reach as far as revenue or products to sell or clients to serve, we need to have a clear mapped out strategy of the path we want to lead our potential clients or customers to take. I call this the "free to fee journey" -- some people call it the sales funnel.

Whatever you want to call it, every business owner, entrepreneur, and sales professional needs to have a clearly defined strategy mapped out to lead prospects to a point to make a decision »» to buy or not to buy.

There are 7 stages of the "free to fee journey" or Perfect Customer Lifecycle:

  1. ATTRACT LEADS
    You can attract leads through events, advertising, networking, etc. You can drive traffic to your website with great content like webinars, reports, podcasts, case studies, and blog posts.
  2. CAPTURE LEADS
    It's one thing to attract leads, you have to capture them! Encourage leads to sign up or opt-in to receive your content. You need to have a place to do this on your website or a strategy to do this in-person or at events.
  3. NURTURE PROSPECTS
    Follow-UP! This is the most important stage of your funnel. Create a consistent, valuable nurture campaign that works for you. Using automation as much as possible.
  4. CONVERT SALES
    Turn "browsers" into buyers with through meaningful conversations and effective e-commerce tools, and a lead management strategy.
  5. DELIVER & BLESS THEIR SOCKS OFF
    Do what you say you're going to do and MORE! Deliver on what was promised. Then go above and beyond to really wow your customers.
  6. ADD-ON & UPSELL
    It's not one and done! Develop a long-term upsell strategy to help grow recurring revenue over time with your current customers who already love you!
  7. GET REFERRALS
    Encourage + ask for referrals with a great customer and partner referral program.

What does your "free to fee journey" look like in your business?

Do you have each of these 7 stages dialed in?

Are there any black holes where valuable prospects are falling through the cracks?

There's no judgement here, all grace! If your "sales funnel" is missing the mark, identify what needs attention and start working on it this week! Take it one step at a time and make improvements.

Over time you will see the power of the knowing your next step for EVERY business prospect/customer and how leading them through your funnel directly impacts your ability to reach your goals and your bottom line!

If this overwhelms you and you're not sure where to start -- we can help YOU!  We are helping our clients and members of the Refine Community every week grow their businesses by getting crystal clear about taking their next steps with purpose!  Click here to learn more + join us TODAY!

One simple action could make ALL the difference. Sometimes we just need an outside perspective to help us see it.

We are #strongertogether

PS. If you’re looking for ways to make more sales in your business — I’ve got something special for YOU! It’s the »» 25 Point Sales System (FREE download + training…my gift to YOU!)

Getting more clients/customers doesn’t have to be stressful or overwhelming. This free (and highly actionable) system will walk you through a proven process to help you increase sales, while having fun doing it!

Ready to BOOST your sales + generate more revenue? Simply CLICK HERE to get it! You will get an email to dive right in so you can take action TODAY!


You Are Worth Every Penny

I coach hundreds of women business owners, entrepreneurs, and sales professionals. The one thing I find myself repeating over and over again in conversations with my clients is...

You can NOT live on love and fresh air!

It's part funny and part serious.

What frustrates business owners most is lack of revenue or sales. It's the one challenge or stumbling block that the majority of business owners, sales professionals, and entrepreneurs have in common. They need more sales, more customers or clients!

What keeps them up at night is thinking of ways to get their cash register to ring. Here's the deal, there are essentially 3 ways to make more money in your business. You can:

  1. SELL MORE products and services
  2. CUT expenses
  3. RAISE your prices

Let's unpack the third way »» RAISE your prices!

If you have control over your pricing »» INCREASE YOUR PRICES! Take a look at what you're offering and DO IT! Most people are under charging and are afraid to increase their prices for a couple of reasons:

  • FEAR ...they will not get clients or that they may lose current clients.
  • LACK of confidence, they compare themselves to others and get in their own head about not feeling worthy of charging more or good enough.
  • FOCUS on the wrong thing, they are too focused on selling features, process, and "how-to" instead of the benefits or the outcome.

What I suggest is, develop a strategic plan on how to communicate the solutions your products and services offer to the problems your target market has, that are keeping them up at night, so pricing isn't the obstacle. YOU are the solution they are praying for!

If you're afraid to increase your prices -- we can help YOU!  We come alongside our clients and members of the Refine Community every week grow their businesses!

One tweak, idea, or mind shift could move the needle forward in a BIG way! Let's do this and make an impact!

YOU are worth EVERY penny! That's the truth!

PS. If you’re looking for ways to make more sales in your business — I’ve got something special for YOU! It’s the »» 25 Point Sales System (FREE download + training…my gift to YOU!)

Getting more clients/customers doesn’t have to be stressful or overwhelming. This free (and highly actionable) system will walk you through a proven process to help you increase sales, while having fun doing it!

Ready to BOOST your sales + generate more revenue? Simply CLICK HERE to get it! You will get an email to dive right in so you can take action TODAY!


3 Questions to ask in every meeting

This statement »» They Don't Care How Much You Know Until They Know How Much You Care «« is SO relevant to all of us who are looking to take our businesses to the next level.

Not only is it good for customer retention, a reminder to nurture our current clients to check-in and follow-up, it's also powerful for us to remember this as we are connecting with prospects and new potential clients.

Our primary focus, in a business development "sales" role, is to ask great questions! We need to get really really good at doing this to uncover a felt need where our product and service could be offered up as a solution.

3 questions to ask in every meeting or conversation, to get the ball rolling are:

  1. How are you?
  2. What are you working on, or what is a current struggle?
  3. How can I help?

Then listen.

These are strong, open-ended questions, that get your target market talking about themselves -- but more importantly, they see how much you care and are truly interested in learning about them, hearing what they need, and your desire to help.

BUT...you MUST LISTEN (we were given 2 ears and 1 mouth for a reason! ha)

People buy from people and brands that they know, like, and trust «« focus on building that! Because strong relationships lead to increased revenue. period.

You will never regret investing time into having meaningful conversations with as many people you can as often as you can -- whether 1 to 1 or 1 to many!

Are you missing the mark on this? or do you have it dialed in? What action can you take THIS week to improve on showing people how much you care?

PS. If you're looking for ways to make more sales in your business -- I've got something special for YOU! It's the »» 25 Point Sales System (FREE download + training...my gift to YOU!)

Getting more clients/customers doesn't have to be stressful or overwhelming. This free (and highly actionable) system will walk you through a proven process to help you increase sales while having fun doing it!

Ready to BOOST your sales + generate more revenue? Simply CLICK HERE to get it! You will get an email to dive right in so you can take action TODAY!


Could you talk about this for hours?

Getting crystal clear on our messaging and what we stand for to attract our ideal customer to grow our businesses can be tough and time consuming.

It can take a lot of time with a whole bunch of trial & error to "dial-it-in" and get it just right. Then, just when we think we've nailed it -- we as business owners, sales professionals, and entrepreneurs -- need to revisit our messaging frequently to ensure we are still on track.

WHY? Because as we evolve and work with different types of people we come to realize + discover more and more what matters most and what we are passionate about helping people accomplish through the products and services we offer.

One GREAT question to continue to ask yourself, to help you discover and refine your messaging is this »» Could you talk about this for hours?

Seriously. What is your soap box?

If you were given the opportunity to stand in front of a large audience and talk for 2 hours without any notes -- what would your topic be without hesitation?

Often times we are looking around at what others in our industries are talking about, comparing our selves with how they are showing up -- when we need to do the opposite! We need to unpack our unique voice so we can articulate it and make it known through effective communication.

Your target marketing will be attracted to you for a couple of reasons:

  1. You have the ability to solve a problem that they have with your products and services.
  2. They resonate with WHO YOU ARE as a company/brand.

Let me give you an example of how this works and share with you my "soap box" and what I could talk about for HOURS and HOURS without any notes in front of hundreds or thousands of people:

  • Discovering truth! Stop believing the lies that keep you stuck. You are enough and equipped to take your next right step even if you have to do it afraid. Failure is an event -- it doesn't define you, it happened. Use it to fuel you!
  • Community, Connection, Support! We don't have all the answers & we need others! We were not created to do life alone. We are called to love and serve others. Bless other's socks off and receive that from others.
  • Collaboration over Competition! We are in God's economy -- there is enough for everyone, lets seek Him first in all we do encouraging one another!
  • Forever learning! Being stuck does not serve us well. We need to take action and move forward asking for what we need, looking for solutions.

...there you have it -- a glimpse into my "soap box"

YES, my company -- Keeping it Personal, equips women business owners to increase revenue and make more impact. BUT when you package up what you could talk about for hours, you can take the "soap box" brain dump (like my list above) and create a more powerful message, like this:

So many women business owners, sales professionals, and entrepreneurs don’t have a solid plan to grow their businesses. They feel isolated and alone; searching for tools, encouragement, connection and collaboration. We provide the framework (training, coaching, community) and strategy to take their business to the next level so they can generate more revenue and make more impact.

Now it's your turn!

Is you messaging dialed in? Is it on point to attract your target market?

IF YES. I'd love to hear it! Leave a comment below!

IF NO. Don't worry! You can start today -- by answering the question! And, of course, we'd love to help you if you're stuck.

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What if you NEVER had to have another sales conversation again? »» Selling doesn't have to be stressful or overwhelming. I will walk you through this highly actionable blueprint giving you a step-by-step proven process to help you increase sales, while having fun doing it through meaningful conversations NOT sales conversations!

GET instant access to The Meaningful Conversations That Convert Blueprint -- CLICK HERE to grab it!


Do you like how you are being treated?

This topic is a little touchy, but super important.

Have you been in a relationship, or are you in one now (personally + professionally) -- and you don't like how you're being treated?

Are there people you walk away from, or hang up the phone with, or get an email/text message from that steal your joy?

I come along side women entrepreneurs and business owners every day helping them navigate through a variety of things -- and one of those "things" is relationships.

Relationships with clients, peers, spouses, children, vendors, moms and more!

I find myself consistently reminding them of this TRUTH...

...WE TEACH OTHERS HOW TO TREAT US.

The only person you can control is YOU!

When we unpack any relationship or interaction we have with others that leaves us feeling frustrated, upset, sad, not good enough, or defeated -- we must turn the mirror around and look at ourselves.

Don't get me wrong. I'm not saying that you're responsible for another person's behavior, this is not about blame.

What I am saying is, you have power over your reactions. If there is a person in your life who isn't treating you with the respect and consideration you deserve, you have a couple of decisions to make:

  1. Are you willing to accept accountability?
  2. Do you really want to make a change?

If the answer is yes, then I have great news for you! YOU have the opportunity to do something different to get a different result. WHOOT! It doesn't have to be that way!

The question you MUST ask yourself and know the answer to is: "What am I doing to draw out this person's behavior or allow it to continue?" «« keep in mind, your inaction speaks for you.

Something has to change for there to be a change.

The change starts with you!

Use your voice. Set boundaries. Strengthen your yes + no muscles. Establish a plan to respond differently or maybe, just maybe -- walk away from what's not serving you well creating a healthy distance between you and the other person.

The ball is in your court! What a gift!

This is not another persons problem or responsibility, it's yours «« that's the biggest blessing + great news, because your tomorrow's can look different than your todays.

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What if you NEVER had to have another sales conversation again? »» Selling doesn't have to be stressful or overwhelming. I will walk you through this highly actionable blueprint giving you a step-by-step proven process to help you increase sales, while having fun doing it through meaningful conversations NOT sales conversations!

GET instant access to The Meaningful Conversations That Convert Blueprint -- CLICK HERE to grab it!


What are you tracking?

This past week I connected with several clients, who are business owners, they were discouraged about the lack of progress made towards their goals so far this year.

I get it.

We get SO excited about jumpstarting the new year. We have GREAT intentions to do big things, personally + professionally. We are ready to hit the ground running!

Then.
Life.
Happens.

Or...

We revert back to old habits, "wrong thinking", overwhelm, lack of focus, etc. The list can get long of things that sneak in to derail us!

On thing that helps me stay on track is »» TRACKING!

When I started my business 10 years ago, in 2009! (YIKES! Yes, this year is our 10 year "business" anniversary! WHOOT!) Anyway...when I started my business I heard a keynote speaker at an event say, "If it's worth doing, it's worth tracking. If it's worth tracking it's worth doing." «« I've never forgotten those words.

I wanted to pass them along to YOU!

Discover ways to track everything you're working towards! I don't care if your goals are personal or professional. If they are to release 25 pounds, eat healthier, drink more water, or generate 100K in sales, get 20 new clients, or improve your relationship with Jesus, your spouse, your kids!

Every single one of the goals or dreams we set out to accomplish can be tracked!

When we commit to tracking, we stay on track! BAM!

What happens when we "track" our activity + progress, we focus on it. It keeps the main thing(s) the main thing(s).

There are many fun + creative ways we can track! We make charts, lists, graphs. We can do it manually, or with technology: reminders on our phones, calendars, apps, Fitbits, Apple Watches... just to name a few!

If we don't track, keeping a pulse on what's happening each day, we lose sight of where we are going and then...we get discouraged, defeated, and...well, it's just not fun. RIGHT?

I want to encourage you today »» figure out ways to track your progress for everything you're doing, because I'm assuming if you're doing it, it's worth doing! Why else would you be doing it? duh!

No matter how you started the year, tomorrow is a NEW day!  Decide what to track and take action!

You've got this! Shine ON! xoxo