In today’s world of fake news and “influence” mistrust, prospective customers want proof that your business is the real deal. 

It’s a fact that 9 out of 10 people trust what a customer says about a business more than the business says about itself. (Source: Wyzowl 2020 Survey) Translation: Customers rely on and trust testimonials more today than ever.

From Big Commerce to Nielen, studies show that authentic testimonials help potential customers decide to buy. Customer surveys in 2020 show that:

  • 92% read online reviews before they buy
  • 72% say positive testimonials increase their trust in a business
  • 97% cite testimonials and peer recommendations as the most reliable type of content

If someone outside your business vouches for you, then you’ll create trust, establish authority, and sales will magically happen.

Sadly, many are hard-pressed to establish credibility because they’ve failed to collect sound bites from real people to show their success. (Can you relate?)

Ask to Receive.

Thankfully, collecting transformation stories that showcase the results your business brings is easy.

So what’s the secret sauce for collecting powerful testimonials? (I’m so glad you asked.)

The power is in the asking. That’s right. The easiest way to gain great testimonials from customers is to ASK!

As business owners, entrepreneurs, and sales professionals, we all need to develop a strategy to ask for what we want. Consider following these steps for building your bank of testimonials:

  • Ask if your customer would mind giving you a testimonial. 
  • Send a list with specific questions. (Be sure to ask about their transformation.)
  • Collect candid images or headshots. (Ask for a video recording whenever possible.).

Remember: If you don’t ask, you won’t get.