Did you know that one of the most valuable assets in your business are your current clients?

So much information is available about this topic that I pulled a few compelling things out to share with you. 

Starting with the man who perfected the art of customer service, Walt Disney said, “Do what you do so well they will want to see it again and bring their friends.” (Talk about sage advice from the creator of a $130 billion business.)

Building on that, research suggests that it costs between 4-10 times more to acquire a new client than it does to retain a current one.

With customers being so important, it seems logical to put a system in place to love on your clients. (Doesn’t it?)

Just in case you need a bit more convincing, think about these facts about customers:

  • 81% are more likely to give you repeat business simply because they received good service. 
  • 83% are willing to refer you to someone after a positive experience working with you.

It is easy to see that one of the best ways to gain new clients is by ensuring your customers love you and don’t leave you.

The single best way I’ve found to do this is by nurturing your relationship with them. (Listen to three tips for nurturing in this short 10-minute video.)

In addition to research and what others say, God’s Word offers a lot about nurturing relationships and providing good customer service, too. (See I Cor. 16:18, Eph. 6:7, Luke 6:38)

From saying thank you to offering ongoing support, encouragement, and free valuable resources–there are many ways to ensure your customers know, like, and trust you.

What personal touches do (or will) you offer to your customers?

While it is true that the more you give, the more you’ll receive. Let me encourage you to create a plan that lets you bless your customers’ socks without expecting anything in return.