This statement »» They Don’t Care How Much You Know Until They Know How Much You Care «« is SO relevant to all of us who are looking to take our businesses to the next level.

Not only is it good for customer retention, a reminder to nurture our current clients to check in and follow-up, it’s also powerful for us to remember this as we are connecting with prospects and new potential clients.

Our primary focus, in a business development “sales” roll, is to ask great questions! We need to get really really good at doing this to uncover a felt need where our product and service could be offered up as a solution.

3 questions to ask in every meeting or conversation, to get the ball rolling are:

  1. How are you?
  2. What are you working on, or what is a current struggle?
  3. How can I help?

Then listen.

These are strong, open-ended questions, that get your target market talking about themselves — but more importantly they see how much you care and are truly interested in learning about them, hearing what they need, and your desire to help.

BUT…you MUST LISTEN (we were given 2 ears and 1 mouth for a reason! ha)

People buy from people and brands that they know, like, and trust «« focus on building that! Because strong relationships lead to increased revenue. period.

You will never regret investing time into having meaningful conversations with as many people you can as often as you can — whether 1 to 1 or 1 to many!

Are you missing the mark on this? or do you have it dialed in? What action can you take THIS week to improve on showing people how much you care?

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