Getting crystal clear on our messaging and what we stand for to attract our ideal customer to grow our businesses can be tough and time consuming.

It can take a lot of time with a whole bunch of trial & error to “dial-it-in” and get it just right. Then, just when we think we’ve nailed it — we as business owners, sales professionals, and entrepreneurs — need to revisit our messaging frequently to ensure we are still on track.

WHY? Because as we evolve and work with different types of people we come to realize + discover more and more what matters most and what we are passionate about helping people accomplish through the products and services we offer.

One GREAT question to continue to ask yourself, to help you discover and refine your messaging is this »» Could you talk about this for hours?

Seriously. What is your soap box?

If you were given the opportunity to stand in front of a large audience and talk for 2 hours without any notes — what would your topic be without hesitation?

Often times we are looking around at what others in our industries are talking about, comparing our selves with how they are showing up — when we need to do the opposite! We need to unpack our unique voice so we can articulate it and make it known through effective communication.

Your target marketing will be attracted to you for a couple of reasons:

  1. You have the ability to solve a problem that they have with your products and services.
  2. They resonate with WHO YOU ARE as a company/brand.

Let me give you an example of how this works and share with you my “soap box” and what I could talk about for HOURS and HOURS without any notes in front of hundreds or thousands of people:

  • Discovering truth! Stop believing the lies that keep you stuck. You are enough and equipped to take your next right step even if you have to do it afraid. Failure is an event — it doesn’t define you, it happened. Use it to fuel you!
  • Community, Connection, Support! We don’t have all the answers & we need others! We were not created to do life alone. We are called to love and serve others. Bless other’s socks off and receive that from others.
  • Collaboration over Competition! We are in God’s economy — there is enough for everyone, lets seek Him first in all we do encouraging one another!
  • Forever learning! Being stuck does not serve us well. We need to take action and move forward asking for what we need, looking for solutions.

…there you have it — a glimpse into my “soap box”

YES, my company — Keeping it Personal, equips women business owners to increase revenue and make more impact. BUT when you package up what you could talk about for hours, you can take the “soap box” brain dump (like my list above) and create a more powerful message, like this:

So many women business owners, sales professionals, and entrepreneurs don’t have a solid plan to grow their businesses. They feel isolated and alone; searching for tools, encouragement, connection and collaboration. We provide the framework (training, coaching, community) and strategy to take their business to the next level so they can generate more revenue and make more impact.

Now it’s your turn!

Is you messaging dialed in? Is it on point to attract your target market?

IF YES. I’d love to hear it! Leave a comment below!

IF NO. Don’t worry! You can start today — by answering the question! And, of course, we’d love to help you if you’re stuck.


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GET instant access to The Meaningful Conversations That Convert Blueprint — CLICK HERE to grab it!